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Study first-hand how shoppers behave on the path to purchase.
No more guesswork. Introducing a state-of-art research system that enables retailers and CPG marketers to see and analyze in-store shopper behavior, in real time.
Are shoppers engaged with your brand? Is the offer working? Does off-shelf outperform on-shelf? Does location drive ROI? Which message sells best? Are out-of-stocks getting out of hand? How is shrink affecting revenue? Now you know. And you can take immediate action.
RetailNext Learning Labs (formerly known as ShopperGauge) provides live, unbiased, actionable data – unlike research techniques that rely on surveys, focus groups, projections and shop-alongs. Finally, you can measure what really works with your shoppers. So you can respond better and increase your profits.
RetailNext Learning Labs provides access to real stores for manufacturer testing. A matched panel of test and control stores in select retailers has been outfitted with RetailNext technology and is available for immediate access to live in-store shopper data by category, brand, aisle, endcap, and more. All insights are tied to POS data for deep granularity of traffic flow and conversion analysis at every step along the path to purchase.
Manufacturers can engage in four-week testing periods where they can introduce new fixtures, display approaches, messaging, and packaging or even change store location for certain products to understand shopper impact. Manufacturers can also immediately gain access to baseline data on how shoppers shop their category and brands.
Learn more about how one retailer used RetailNext to improve store performance.