As VP of Insights, Chitra is using Big Data to disrupt traditional retail and help physical stores better understand customer behavior
Congratulations to our very own Chitra Balasubramanian who was named to the Silicon Valley Business Journal 40 under 40! Each year, Business Journal seeks amazing people across every sector under the age of 40 who are impacting their industries and communities, and Chitra has been selected to join this esteemed group of rising stars. Others in the winner’s circle this year include VMWare’s Martin Casado, Cisco’s Shraddha Chaplot, eBay’s Healey Cypher, Netflix’ Anthony Goto, and more!
The SVBJ article states, “As VP of Insights at RetailNext, Chitra supports 100+ retailers, 100+ employees, and a board of directors with data analysis and forecasts of shopping trends. Her team makes sense of more than 500 million shoppers by collecting data from more than 65,000 sensors (POS, video, staffing calendars, Wi-Fi, etc.) in stores and analyzing trillions of data points annually. She has analyzed more than 1 billion shopping trips to date.
Chitra was also instrumental in helping RetailNext raise its recent $15 million financing from StarVest Partners, Nokia Growth Partners and August Capital.”
A returning champion, RetailNext leaders have been honored with this prestigious award in back-to-back years, as CEO Alexei Agratchev won a spot on the 40 under 40 in 2012.
To learn more about Chitra (including her fantasy career and preferred superpower, please visit her 40 under 40 winner’s page at http://bit.ly/1gdVXtN.
Congrats to all the winners this year!
With Nearbuy’s location-based, opt-in analytics, RetailNext is set to build the most advanced in-store analytics platform for retailers around the world
What did 6 fewer shopping days (post-Thanksgiving) do to November retail performance this year? Read more to find out!
Thanksgiving Day & Black Friday Results Are In! Physical Stores Saw Less Traffic, But Higher Sales Per Shopper
On Thanksgiving Day, traffic was up nearly 21% for physical stores and up 27% overall
Even though retailers attempted to get a jump-start in November due to fewer holiday shopping days, there are no indications that customers are shopping early in the brick-and-mortar environment