World’s largest workforce management consultancy “mighty impressed” at RetailNext
8. Beyond traffic counting. Lots of retailers have traffic counters that measure customers coming in or going out of a store. However, what happens when the customer comes in the store? Where do they go? What do they do? How effective is a certain display? I spent some time with Customer Analytics provider RetailNext at NRF and was mighty impressed at how their solution helps retailers answer these questions.
Two venerable industries transform themselves by adding metrics and improving performance by leaps and bounds.
RetailNext customer Family Dollar expands its success with plans to add upwards of 500 stores in 2012.
We at RetailNext have reviewed data and visualizations on types of shopping queues and whether or not they are optimized for impulse shopping. Based on our observations, we have a hypothesis: Unstructured shopping queues are not optimal for maximizing impulse shopping.
Next week at the National Retail Federation Conference and Expo, we’ll be demonstrating additional upcoming functionality to be released in the first half of this year.