This week’s Data Points feature in Supermarket News was entirely dedicated to the recent RetailNext analysis of Valentine’s Day in retail.
As part of our mission to bring retailers deep insights about in-store shopper behavior, RetailNext has conducted a backward-looking analysis of this past Valentine’s Day season in retail. This analysis spans 287 individual stores and accounts for the behavior of more than four million shoppers.
Internet icons are getting into brick-and-mortar retail. Can robust measurement be far behind?