Next week at the National Retail Federation Conference and Expo, we’ll be demonstrating additional upcoming functionality to be released in the first half of this year.
Following on our brand new version 3.1 release, these major functional enhancements will contribute significantly to the richness of data collected, thereby offering a greater ability to measure and learn from in-store customer behavior. New features demonstrated at the NRF Conference include:
- Full-path analysis. Industry-first ability to track video of each customer’s movement through stores of all sizes, using any standard camera in a truly scalable fashion. Full-path analysis deepens the insights available by connecting all in-store activities into a comprehensive data set and makes entirely new discoveries available (such as the total duration of each store visit, store-wide heat maps, or most common paths through the store).
- Automatic demographic classification. New recognition technology categorizes store visitors as male or female with very high accuracy, adding this critical piece of demographic data to all aspects of shopper analysis.
- Unique visitor tagging. RetailNext now accepts input from Wi-Fi smartphones to persistently identify unique store visitors across one or more visits. This new functionality combines with video interpretation to provide more detailed mapping of movement within the store. Furthermore, it gives merchants the ability to understand how customers interact with the store over multiple visits or with multiple branches of the same chain.
- Employee/shopper differentiation. Merchants can optionally add small Wi-Fi-based employee tags to their installations, making it possible for the system to accurately differentiate the roles of those moving through the retail environment. This capability provides further accuracy to traffic counting and enables advanced analytics such as measurement of engagement time between employees and shoppers or comparison of employee distribution throughout the store with that of customers. This solution surpasses the previous practice of using RFID tracking with a considerably more cost-effective and easier to install platform.
- Mobile application. The new mobile application for the Apple and Android platforms puts the power of RetailNext in the hands of employees at all times.