Bloomberg Businessweek covers RetailNext and Booth School joint effort
Recently announced relationship with University of Chicago mentioned
In its regular business schools roundup on news items gathered on Twitter, Bloomberg Businessweek covered the recently announced partnership between the University of Chicago Booth School of Business and RetailNext. This relationship will turn RetailNext’s unique ability to measure in-store behavior into a new source of information for professional academic research. The article states,
The University of Chicago Booth School of Business forms a partnership with RetailNext, a company that collects in-store analytics, to examine shopping patterns and purchasing behavior at retail stores (@BoothThinking, 5/31).