May 18, 2012
Illusion of choice
Visualizing CPG manufacturers and the brands they own
This graphic has been circulating the internet and I’m pretty sure it’s enlightening and eye-opening for many people - it was for me. It does a great job of visualizing a massive amount of data and making a statement: Only ten companies own the majority of consumer packaged goods. Take away what you will, but all that choice is just an illusion.
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