The evolution of queuing to POS devices
Implementing mobile checkout? Make sure it’s optimized while you’re at it.
A few months ago, I blogged about how store layouts affect queuing behavior and ultimately impulse purchases. In the intervening months we’ve observed a trend toward arming salespeople with POS devices (such as iPods with Square card readers), a next step for some retailers to mitigate queuing problems. Stores that have recently executed on this strategy include Sephora, Nordstrom, Gucci, and Home Depot. Nordstrom even took it one step further by integrating social network Pinterest into its POS devices to make the shopping experience more hands-on and fun.
While these retailers were ready to migrate to such a system, it may not make sense for all stores to move to a POS terminal system. Here at RetailNext we enable customers to identify whether or not there are significant queuing bottlenecks and can help you determine if you’re ready to add mobile checkout devices. And for retailers who have added or are considering these devices, RetailNext can help optimize when and where your salespeople should be in the store in real time to maximize the opportunity to service customers looking for check-out.